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Economic empowerment and poverty reduction of women in Ashanti region

In Ghana, the clients of microfinance are predominantly women in both rural and urban centers. These women are engaged in activities such as farming, food processing, petty trading, service provision and street vending. In a quest to improve the entrepreneurial capacity and economic empowerment of these people, Sun Shade Foundation, a financial NGO based in Kumasi has designed a project which is aimed at providing a financial support services to women entrepreneurs in group.

The project is targeting to improve the standard of living of poor men/women within the Kumasi metropolis through the support of potential investors. The target group of the project is basically the vulnerable in societies who engages in petty trading, street vending and service provision. The assistance to the vulnerable will be offered in the form of financial support as well as capacity building programme. This is expected to help improve the financial capability of the vulnerable groups as well as their managerial skills.

Much credence will however be given to potential investors who have cash to invest and are ready to help the vulnerable in societies. Investment will be managed by able men and women of the Foundation to ensure high yielding returns for the investors. The greatest beneficiary of this project will be the Kumasi metropolis and eventually Ghana as a whole. This is because, when the life of an individual especially women is improved, it eventually affects other family members directly or indirectly.